Thursday, June 18, 2009

Summer is Finally Here...Almost.

I'm a day away from summer and the glorious creative freedom it brings. My summer class actually went by really quickly and I will (hopefully) escape with a decent grade. As intimidating as it was at first (and still is, to an extent), I found the class to be a fantastic learning experience. My instructor is a wizened old guy with a sharp wit and an even sharper tongue. He's not afraid to tell you how he feels about you or your art. I appreciate that. After last semester especially, I was beginning to get the sense that the only critique we would ever get would be happy-fluffy-rainbows and that just doesn't cut it. I welcome the criticism because, more often than not, it is honest and valuable.

Here are a few of the latest things I've done for the class:

Objective: Design a company slogan so that it functions as a logo
Slogan: "Plop, plop. Fizz, fizz"

We then applied the slogos to ads.

Objective: Design a list while adding meaning
Meaning: A literal interpretation of the deconstruction of language

Foreign Language: German
Phrase: Beware of Dog
Objective: Allow the message to transcend the language.

Those were some of my favorites. The rest were passable but not blogworthy.

I'm also doing some freelance work for a software development company based out of Delaware, Ohio. I serve as a contracted designer for web-based projects. So far, the projects have been interesting and will hopefully be recieved well by the clients. Here is a snapshot of one of the designs through a series of edits:

Client: Council Tool

The client wanted a more patriotic design so the colors changed to
red, white and blue and I placed a subtle flag in the background
I also found a much more effective way of using their wordmark
based on their existing product labeling system.

So, that's what I've been up to. I'm looking forward to some relaxation and working on some personal projects I've had stewing in my head for a while. I'll let you know when they're ready.


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